Thanks for pulling all this together! It’d be nice to see the “conclusion” implied by these numbers: how expensive is the marginal student at these colleges? What factors drive that?

Dividing spending totals by students enrolled would get us there, as would multiplying the cost per click by the conversion rate from click to enrollment... but without the bottom line it feels like this left it hanging, a bit!

Thanks for pulling all this together! It’d be nice to see the “conclusion” implied by these numbers: how expensive is the marginal student at these colleges? What factors drive that?

Dividing spending totals by students enrolled would get us there, as would multiplying the cost per click by the conversion rate from click to enrollment... but without the bottom line it feels like this left it hanging, a bit!